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Are .IO names still worth 10% of .COMs or has the bar moved up?

Morgan Linton
Morgan Linton

Okay, so as many of you know, I've been drinking the .IO Kool-Aid for a long time now, long before it was cool. I bought my first .IO domain back in March of 2015, at the time solid one-word .IO domains were selling for $99 on Park.io and anyone I told I was investing in .IO looked at me like I had lost my mind.

Fast forward to 2021 and well, things have changed more than a little. The .IO extension has become a go-to for some of the most successful startups in the world, and the crypto and NFT community has made .IO their home.

So not surprisingly the prices of .IO domains have gone up, by a lot. Today those sold .IO names that sold for $99 on Park.io now go for $5,000 - $10,000 and even less solid names are going for $1,000 - $5,000.

Which brings me to what happened today. Butterscotch.io expired and had some pretty intense bidding activity going north of $3,000. So lately I've been feeling like .IO prices are indexing in at more than 10% of .COM prices, and I posted this on Twitter:

As you can see, Josh chimed in and shared his thoughts and I have a lot of respect of Josh, he knows his stuff and I think he's probably right here. So I asked him what he thought .IO's were selling for when compared to .COM and here's what he said:

I think Josh shared some pretty solid data here, wholesale for one-word .COMs is in the sub $100k+ range and I do agree that solid .IOs are selling in the $6k - $10k range which would mean .IO is more likely indexing in around 5% - 10% of the .COM price.

Looking at some bigger .IO sales like Metaverse.io which sold for $175,000 I thinks that's consistent as I could see Metaverse.com easily selling for $2M - $3M.

What is happening now, and I think Butterscotch.io is a good example, is people are getting .IO crazy and overpaying for names. The true wholesale on Butterscotch.com is probably in the $1k - $2k range if you were to ask me and even then I don't think it's the kind of name I'd want to own in .IO, I'd much rather have something like Butter.io FWIW.

So if you are bidding on .IO domains, don't get carried away, yes they're hot, I love them and think they have a bright future, but remember, just because someone is bidding against you, doesn't mean that if you win the auction you paid wholesale.

.io.io domains